How to Collect Customer Video Testimonials Using Vocal Video

Video testimonials from customers can boost your marketing efforts by providing social proof, building trust and credibility, and increasing brand awareness. But collecting high quality video testimonials on time and at scale is no easy (or cheap) feat. 

Most businesses collect video testimonials in one of two ways: via video conferencing tools like Zoom or Google Meet, or by sending a team to film videos on-location. 

Going on the ground is, obviously, the more expensive option, especially if your customers are scattered all over the country or if you have an international client base. Many businesses will typically contract a professional company to take care of the entire process, from filming to final packaging, but it costs thousands of dollars. 

Video conferencing has made requesting video testimonials easier. There’s no travel involved and you can have the polished videos ready in less time. But using tools like Zoom still has its challenges: 

• Scheduling can be a headache. Your customers are busy with their own lives and may not be inclined to spend 30+ minutes talking to you, no matter how much they love your product. 

• Customers might feel intimidated to share their views on a live call, which can affect the quality and depth of feedback you receive. 

• You still have to edit and polish videos, which takes a lot of time (and money, if you are outsourcing the editing).

Both methods have three big weaknesses. One, It is difficult to produce video testimonials at scale, which can hamper and slow down your marketing efforts. Two, they are both time consuming and expensive whether you do it in-house or outsource. Three, customers may struggle to provide honest and insightful feedback with cameras pointed at them or when being interviewed on a video call. 

How Vocal Video Makes Collecting Video Testimonials Easier, Cheaper, and Faster

Vocal video is a software tool that lets you collect, edit, and publish professional-quality video and audio testimonials from customers. It doesn’t involve any scheduling, asking customers to log onto a virtual interview, or having them sit in front of cameras. 

Instead, you create a video collection template on Vocal Video then send it to customers. They can then record a video testimonial wherever they are, on any device, and at any time. 

Vocal Video makes recording a video easy and straightforward, so your customers don’t have to jump through any hoops or do any extra work like editing. This increases the response rate from customers. 

Without the pressure of cameras or a live interview, customers also find it easier to give honest feedback. 

On your end, Vocal Video makes the process of editing and publishing videos a lot easier and faster compared to traditional methods. You don’t need to know how to edit videos, since Vocal Video offers easy to use editing tools. That also means you don’t need to spend a lot of money hiring an external video editor or have your marketing team spend precious hours editing videos. 

Vocal Video’s editing tools are easy for anyone to use, while also giving you the freedom to customize your testimonials depending on your brand kit, how you plan to use the videos, and stylistic preferences.

With Vocal Video you can: 

• Collect video testimonials from customers easily, affordably, and using less time. 

• Handle the entire video production process in-house, from recording videos to publishing them. 

• Collect and publish video testimonials at scale, without having to spend a lot more money to do so. 

How Vocal Video Works 

When you first sign up, you’ll have the chance to add your company’s brand kit (including logo and colors), which you can then use in your customer testimonial videos to customize them to your brand. 

You can also add team members who will help you in collecting and editing video testimonials. 

Video Collector

A video collector is the template that Vocal Video uses to collect testimonials from customers. It makes it easy for customers to record and send videos. All they have to do is click the link and record a video — they don’t need to download an app, create an account, or upload a video. 

What makes the video collector really easy for customers to use is that you can add questions for customers to answer. So instead of customers wondering what to say or having to write their own script, they can just answer questions you’ve written. The Video Collector presents the questions one at a time, instead of listing all the questions at once.  

Not only does this help customers figure out what to say, it also creates testimonials that are easy to understand and capture feedback on the issues you deem most important. 

If you want testimonials to talk about how easy your product is to use, you can include a question like, “How easy is [product name] to use?” 

Adding questions to a video collector

Once you’ve designed your Video Collector — Vocal Video offers lots of help during the entire process — you’ll get a link you can send to your customers. You can also create a personalized link for each customer, create links for use with your CRM software, or generate a QR code that respondents can scan to go directly to the video collector.

Editing & Publishing Testimonials

Once a testimonial has been recorded, you will receive a notification on your Vocal Video dashboard and email. Vocal Video allows Zapier integrations, so you can opt to get notifications on other apps like Slack or Teams.

Vocal Video offers a host of editing tools for cutting, trimming, and styling your videos. You can also adjust between portrait and landscape formats (or have both for use on different platforms), blur or remove the background, add subtitles, and add music. 

You don’t need to know video editing to use Vocal Video. All the tools are easy to use and there are helpful tips for every step of the process. 

Once you are happy with the video, Vocal Video renders it in HD and creates a public page for it. You can also embed it on your website or upload it to social media. If you have a paid plan, you can download the video and upload it to YouTube, Instagram, and other platforms. 

Other Features

• When you have published several video testimonials, you can create a gallery to showcase them beautifully. As with videos, each gallery gets a public link that you can share anywhere. You can also embed it on your website. 

• Vocal Video is compatible with Zapier, which gives you access to thousands of integrations to enhance your workflow. These include LinkedIn, Slack, Teams, Shopify, and more.

Pricing 

Vocal Video has a free plan that lets you publish up to 5 videos, gives you 20 minutes of video processing each month, 1 video collector and 1 brand. 

When you first sign up, you have a chance to test-drive the Pro Plan for 14 days at no cost. You get extra features like AI effects, white-labelled video collectors, and a kiosk mode for collecting testimonials at live events. 

After the trial period, you can stick with the free plan or upgrade to one of the three paid plans. 

• Essential at $69/month - 4hrs video processing, 3 video collectors, no watermarks and more

• Pro at $139/month - 6hrs video processing, 10 video collectors, additional themes & fonts and more. 

• Enterprise starting at $1,000/month - custom limits plus additional legal and security controls. 

Overall, Vocal Video is higher priced compared to most other video testimonial software like StoryPrompt and VideoAsk. But it offers more features, a more friendly and easier to use workflow, and more customizability than the alternatives. 

Final Thoughts

If you are looking for an easier, cheaper, and faster way to publish a lot of customer video testimonials, Vocal Video is one of the best tools.  

It’s easy to use (even for non-tech people), it increases response rate, and you get sleek professional-style videos for an yearly subscription that costs less than what a pro might charge you for publishing a single video.